Slow Luxury is a tendency spreading on the American market right now after a period of years with staging, the digital platforms, and the state of being ’on’ all the time and performing maximum.

The tendency shows that we return to the original and that what gives us meaning:

● peace

● quiet

● meaning

● silence

● authentic

● intimacy

● less stress

● simplicity

● simple living

● outdoor

● nature

● back to basics

● find the crux of the matter

● ‘pull the plug’

I.e. in our shops we have to be more attentive to creating a relaxed atmosphere with room for green sitting/resting areas, be present in our sales, and find the need or unconscious need, which the customer may have. We must select in choice of products and choose the product assortment and complimentary products with due care.