OPTICIAN OPENS NEWLY RENOVATED SPACE INSPIRED BY NORDIC AND LIGHT MATERIALS

The privately-owned optician chain 'Friis Optik', founded back in 1979, wanted to update their concept to a more contemporary and modern expression based on the bright and Nordic trend.

Risom Design has developed a new fixture system for the chain that is lightweight, simple, and scalable. Combined with beautiful materials such as marble and wood, and softer, tactile surfaces like curtains and carpets, it has created an inviting store that complements the wide range of eyeglass frames, ranging from the more traditional to the latest trends in eyewear fashion.

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"Friis Optician needed a new expression, and we have created that in collaboration with Risom Design. The store now appears bright and delightful, and we can feel that our customers find it easier to navigate and discover the types of frames that suit them."

Jan Friis
Indehaver Friis Optik