Why do people stand in line for the new iPhone? Create visual attraction, work in contrast with Why do people stand in line in order to get a free cola? Materials, illumination, and design. What do H&M do, when they launch a new Stage related products. Designer?

Create small environments in the room, room-in- room. They create a HYPE around the product.

Slow Luxury is a tendency spreading on the American market right now after a period of years with staging, the digital platforms, and the state of being ’on’ all the time and performing maximum.

Why is Generation Z so difficult to understand? Well, it is because they are a huge consumer group, who will become the biggest one during these years, and they differentiate themselves to a great extend from their predecessors – Generation Y – who were Mega-shoppers. They must be handled differently if they are to use their money in the physical shops:

In a time, where we carry our smartphones in our pockets and surround ourselves with technology, we get a naturally urge to pursue intimacy. We will need touching, solidarity, and strong relations.